From my 10+ years of writing daily, I can tell you there will be moments when you’re chock-full of motivation. Ideas leap off your mind and straight onto the page. You get inspired by the thought of creating content that will generate massive buzz.

And there are other moments when the excitement is reduced to a glimmer. You jump from half-baked idea to half-baked idea, taking up hours of your time, before getting to that last sentence. You teeter on the verge of giving up.

It happens to all of us.

Even the best writers have the same wishy-washy relationship with blogging.

And do you know what? We have no choice but to pull through.

Blog posts are still the #1 asset for engaging with your audience and generating warm leads for your business.

In fact, marketers who use blogs generate 67% more leads than those who don’t. Not only that, blog posts cost 62% less per lead than outbound marketing.

As encouraging as these numbers are, lead generation is still the top challenge for businesses.

So what’s the one tool that can allow you to pack more power into each blog post so that generating leads isn’t like climbing a mountain?

Persuasion.