Since you’re on this page, you probably already know how integral the process of blogging is to the success of your marketing efforts. This is why it goes without saying that it’s exceptionally important to learn how to effectively start and manage a blog in a way that supports your business.
Without a blog, you’ll find yourself experiencing a number of problems such as poor search engine optimization (SEO), lack of promotional content for social, little clout with your leads and customers, and fewer pages that you can use to share lead-generating calls-to-action (CTAs).
So why, oh why, do so many marketers still have a laundry list of excuses for why they can’t maintain a blog?
Maybe because, unless you enjoy writing, business blogging might seem uninteresting, time-consuming, and difficult.
Well, the time for excuses is over and this guide is here to help you understand why. We’ll cover how to write and manage your business’s blog as well as provide helpful templates to simplify your blogging efforts.
What is a blog post?
A blog post is an article, news piece, or guide that’s published in the blog section of a website. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts.
What makes a good blog post?
Before you write a blog, make sure you know the answers to questions like, “Why would someone keep reading this entire blog post?” and “What makes our audience come back for more?”
To start, a good blog post is interesting and educational. Blogs should answer questions and help readers resolve a challenge they’re experiencing — and you have to do so in an interesting way.
It’s not enough just to answer someone’s questions — you also have to provide actionable steps while being engaging. For instance, your introduction should hook the reader and make them want to continue reading your post. Then, use examples to keep your readers interested in what you have to say.
Remember, a good blog post is interesting to read and provides educational content to audience members.
(Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing course.)
So, how do you actually go about writing one of these engaging and informational pieces?
